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NOT

ANOTHER

COOKING

SHOW

MEDIA KIT

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381K SUBSCRIBERS

Stephen’s goal is to use every day as an opportunity to get more people to love to cook. Based out of New York, Stephen is an entire cooking show crew unto himself. A serial entrepreneur, he used a marketing degree and experience in advertising to open and operate a popular food truck in NYC, Food Freaks Grilled Cheese. He then went on to start a food styling and production company servicing popular food brands such as Tribe Hummus, Ronzoni Pasta, No Yolks Noodles, and Bright Farms. 

With years of culinary, photography, video production and editing skills under his belt, in 2018 Stephen created Not Another Cooking Show, a YouTube cooking channel in which he’s quickly amassed an amazingly positive and loyal community of thousands of viewers and aspiring chefs. His channel is the perfect way for him achieve his goal, using it to communicate recipes and cooking techniques in a more effective and accessible way compared to traditional cooking shows.

“My goal is to make sure more people are cooking today and cooking with confidence, than there was yesterday.”

ACTIVITY IN THE LAST 28 DAYS

VIEWS.......................................................+670,903

AVERAGE VIEW DURATION............................5:00

SUBSCRIBERS.............................................+9,445

LIKES.............................................................22,840

COMMENTS....................................................3,000

SUBSCRIBER SPOTLIGHT

+999% Increase

May 18 — 29,000

June 5 — 59,000

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TOP VIDEOS VIEWS

  1. 381K — Spaghetti Aglio e Olio 

  2. 319K — How to make Real Cacio Pepe Pasta

  3. 208K — How to Make Spaghetti Carbonara

  4. 200K — Weekday Sauce

AUDIENCE

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74K FOLLOWERS

@THEFOODFREAKK

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ACTIVITY IN THE LAST 28 DAYS

IMPRESSIONS FROM THE LAST 7 DAYS..........261,509

REACH FROM THE LAST 7 DAYS........................30,072

PROFILE VISITS FROM THE LAST 7 DAYS...........2,672

GROWTH IN THE LAST 7 DAYS................................350

INSTAGRAM STORIES AVERAGE VIEW................2,700

AVERAGE VIDEO VIEWS..............................2,500-5,000

AVERAGE LIKES PER PHOTO.........................800-1000

AUDIENCE

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4K FOLLOWERS

@NOTANOTHERCOOKINGSHOW

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ACTIVITY IN THE LAST 30 DAYS

LIKES........................................................................2,200

FOLLOWERS............................................................2,300

POST ENGAGEMENT............................................42,339

REACH LAST............................................................1,500

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COLLABORATION

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120K FOLLOWERS
1.5M Likes

@NOTANOTHERCOOKINGSHOW

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How To Cook a PERFECT Smoked PRIME RIB with Au Jus and Horseradish Cream on an SnS Grill
09:02

How To Cook a PERFECT Smoked PRIME RIB with Au Jus and Horseradish Cream on an SnS Grill

Smoked Prime Rib with Au Jus and Horseradish Cream on the SnS Grill Ingredients: 7 - 10 lb Prime Rib 1/2 Teaspoon of Kosher Salt per pound of Meat Olive Oil 2 Tablespoons, Not Just For Beef rub 1/2 Tablespoon, Dried Rosemary 1/2 Tablespoon, Dried Thyme Au Jus Prime Rib Trim 1-2 Carrots, Diced 1-2 Celery Stalks, Diced 1 Onion, Diced 1 Head of Garlic, cut in half Fresh Rosemary Fresh Thyme 1 Tablespoon Soy Sauce 1 Tablespoon Worcestershire sauce 2-3 Cups Hot Beef Stock Horseradish Cream 1/2 Cup of Mayo 3 Tablespoons Horseradish Directions 1. Trim the Prime rib of all it's fat and silver skin, tie up with kitchen twine to create a uniform shape and the dry brine with salt (1/2 tablespoon of kosher salt per pound of meat) and put in the refrigerator for at least 1 day and up to 2 days. Save the trim for the au jus. 2. On the day of the cook, take the prime rib out of the fridge and let it come to room temp while you get the SNS Kamado up to temp. 3. Combine the dried rosemary, dried thyme, Not Just For Beef run and enough olive oil to form a paste. Pat the prime rib down well to dry the surface and then coat with the herb mixture. 4. Chop up the carrot, celery, onion and garlic for the au jus, put it in the drip and griddle pan, coat with olive oil and salt and set aside until the Kamado is ready. 5. Combine the horseradish and mayo and mix well and set aside. 6. Set up your SNS Kamado for a reverse sear. Once the indirect side of the Kamado is around 250 degrees and the smoke is clean, place the vegetables in the drip and griddle pan on the lower grate level and then the prime rib on the top grate. Place an XR-50 internal thermometer probe into the thickest part of the prime rib, and cook until the internal temp reaches 80 degrees. When it reaches 80 degrees, turn the meat for even cooking and add about a cup and a half of hot beef stock to the drip and griddle pan for the au jus. Continue cooking the prime rib until the internal temp reaches around 110-115 degrees. 7. At about 95 degrees internal temp, I start to get a half a chimney of charcoal getting hot in preparation for the sear. 8. Once the meat reaches 110-115 degrees internal temp, remove it from the Kamado, add the white-hot coals you were preheating and open up the vents to get the Slow ’N Sear up to a searing temp. Sear the prime rib using the cold grate technique until the internal temp reaches 128 degrees for a nice medium-medium rare prime rib. 9. While the prime rib rests, finish the au jus. Throw the drip and griddle pan filled with the vegetables under the broiler of your oven to caramelized any vegetable that didn’t in the Kamado. Then add to a pot and bring to a boil with the soy sauce, Worcestershire sauce and a cube of bouillon and let that reduce for about 20 minutes. Then strain the au jus 10. Serve Slice the prime rib and serve with au jus and horseradish cream Join our Facebook group! https://www.facebook.com/groups/1885522028370703/ PLEASE SUBSCRIBE! It really helps us grow! Find more info on the Slow 'N Sear here: https://snsgrills.com/collections/slow-n-sear Like the thermometer we used? Find out more here: https://snsgrills.com/collections/thermometers
how to make a TEXAS STYLE SMOKED BEEF BRISKET
29:57
WHEAT BEER CHILI WITH MEXICAN CHOCOLATE
14:02

WHEAT BEER CHILI WITH MEXICAN CHOCOLATE

The Super Bowl is here and we’re making my Wheat Beer Chili with Mexican Chocolate, the popular chili recipe we made on the food truck. There are lots of chili’s out there and I tried hard to make mine a unique chili recipe. This is a super easy chili recipe with a few things that make it super unique and flavorful. Mexican chocolate gives the chili this awesome mole flavor and the wheat beer adds a nice balance to the richness. If you’re looking for Super Bowl party recipes, this chili is a must. I make my chili with no beans but it's a delicious sweet and spicy chili that was a big hit on the cart. You will see Cholula Hot Sauce featured throughout this recipe. Full disclosure, this video itself is not sponsored but I do have a relationship with them to do work on Instagram. #Chili #SuperBowl #NotAnotherCookingShow BOLOGNESE SAUCE VIDEO https://youtu.be/caIQBp-6OL4 Support the on PATREON: https://goo.gl/5Nr1oB DOWNLOAD THIS RECIPE: https://www.notanothercookingshow.tv/beer-chili-and-cholula-hot-sauce (Website Design by: https://www.kristasdesignstudio.com/) KITCHEN/CAMERA GEAR (My Amazon Store) https://www.amazon.com/shop/notanothercookingshow MERCH: https://teespring.com/stores/snacks-merch Music By GurtyBeats https://soundcloud.com/gurtybeats Download for free on The Artist Union: theartistunion.com/tracks/ccbf08 INSTAGRAM: https://www.instagram.com/thefoodfreakk FACEBOOK: https://www.facebook.com/notanothercookingshow TWITTER: https://www.twitter.com/NAcookingshow
Reverse Seared Black Pepper Blue Cheese Steakhouse Burger w/ Homemade A1 Steak Sauce w/ Slow 'N Sear
07:16

Reverse Seared Black Pepper Blue Cheese Steakhouse Burger w/ Homemade A1 Steak Sauce w/ Slow 'N Sear

Reverse Seared Black Pepper Blue Cheese Steakhouse Burger with homemade A1 Steak Sauce on the Weber Kettle with the Slow 'N Sear. **PURCHASE THE SLOW 'N SEAR HERE: https://abcbarbecue.com/products Full Recipe Ingredients: Makes 2 burgers 1 lb Ground Beef, divided into two Brioche Buns 4 ounces Blue Cheese, Crumbed Black Pepper Salt Olive Oil A1 SAUCE 1/2 cup of water 1.2 cup balsamic vinegar 1/4 cup Worcestershire sauce 1/4 cup ketchup 1/4 dijon 1/4 raisins 1/4 cup of onion, chopped 1/4 cup hot sauce 1 tablespoon celery seed A few cloves of garlic, smashed Salt and pepper Orange juiced and the rinds added 1 Tablespoon of Oil We started in the kitchen, forming our patties. I have 1 pound of meat so I’m just going to divide it in half. You want to form them a little larger the size of your bun. The burgers will shrink a bit so if you formed them the size of the bun, the meat might shrink too much and throw off the proportions of the burger. Then you can just prepare the blue cheese by crumbling it up and getting that all set. Then we are just going to make a quick homemade version of A1 Steak Sauce. It’s very similar to a barbecue sauce with a few tweaks. Sautee onions and garlic for a minute or two to sweat. Add the celery seed to toast for a minute. Then combine the rest of the ingredients into a pot bring it up to a gentle simmer and cook for about 15 minutes until it's thickened to the consistency of A1 sauce. It should be a bit thicker. Once it's about the right consistency, run the sauce through a mesh strainer to separate the solids because this sauce is intended to be smooth. If it's too loose after straining. You can put it back on the stove and continue to reduce to your desired thickness. Then let cool. It’s Ready to serve. Now we need to get the Kettle prepared for a reverse sear cook. With the empty reservoir in the slow n sear, fill with up with a full chimney of coals until all of them are almost white hot. Add them to the slow n sear and let the kettle preheat. In the meantime, we can get out burgers coated in oil and a lot of freshly cracked black pepper. Then coat with kosher salt liberally. Once you have a nice clean smoke running in the kettle, get your burger on the indirect side, making sure your drip pan is in the kettle and get the lid on. Cook for about 15 minutes and then flip. After 30 minutes, probe your burgers for an internal temp. You want to start searing when the internal temperature is about 15 degrees below your final target temperature of doneness on the steak. Then sear them using the cold grate technique for one minute per side, Repeating 2-3 times. Once they are seared, get them back on the indirect side, add the blue cheese, and get the lid on to let the burgers rest and let the cheese melt. While that is happening, butter the rolls and get those toasted on the grill. Let the burgers rest off the grill for 5 minutes before serving. Then you’re ready to assemble Add a spoonful of A1 sauce on the bottom bun, then add the burger patty. Add another spoonful of A1 to the top bun, close it up, and enjoy your steakhouse burger. ______________________________________________ Want to hang out with other Slow 'N Sear owners, or interested in knowing more before you purchase? Then join our Facebook group! https://www.facebook.com/groups/slownsear/ PLEASE SUBSCRIBE! It really helps us grow! - http://bit.ly/2F7qUm7 Adrenaline Barbecue products used in this video: Slow 'N Sear: https://abcbarbecue.com/product/slow-n-sear-2-0/ Drip 'N Griddle Pan: https://abcbarbecue.com/product/drip-n-griddle-pan/ 22" Two Zone Cooking Grate with EasySpin: https://abcbarbecue.com/product/22-cooking-grate/ For our professional recommendations on digital thermometers check out the following link: https://abcbarbecue.com/product-category/thermometers/

PRESS

Not Another Cooking Show | Stephen Cusato Interview | Passion In Progress
01:21:57

Not Another Cooking Show | Stephen Cusato Interview | Passion In Progress

Stephen Cusato is the creator behind Not Another Cooking Show, a YouTube channel teaching others how to be better cooks. In the episode we tackle topics like going into debt to pursue your passion, creating a format to your show so you don't have to reinvent the wheel each time you make a video , and how getting 70k subscribers in 2 months effected his content creation. I hope these tips and experiences will help you run a successful cooking channel on YouTube as well. Not Another Cooking Show YouTube: https://www.youtube.com/notanothercookingshow Stephen's Instagram: @thefoodfreakk SUBSCRIBE TO THE SHOW: YouTube: http://bit.ly/PIPyoutube Apple: http://bit.ly/PIPApple Google: http://bit.ly/PIPGoogle Spotify: http://bit.ly/PIPSpotify Stitcher: http://bit.ly/PIPStitcher Instagram: @passioninprogress E-mail Newsletter: https://www.javiermercedes.com/email -Shownotes- (03:01) I would have never done anything that I am doing right now had I been concerned about what other people thought about me (12:43) Tackling finances as a content creator (16:08) Starting my channel on a whim and getting 100 subs in a week (18:13) I can make this work, I just need to float myself long enough monetarily (19:01) going into credit card debt to pursue your dream (24:03) YouTube being a better fit than having a show on Food Network (25:28) how do I branch out from just being known as the pasta guy? (29:15) how do I get views using the same kind of thumbnail plating food on a cutting board instead of on plates (30:44) Creating a format to your show so you don't have to reinvent the wheel each time you make a video (35:20) Why I use a cutting board to plate every thumbnail (39:09) Why I have a format to my shows (40:34) The format removes decisions from the creative process (45:22) Don't be above someone else in the food world (47:00) My goal is not to be the best chef in the world, it's just to make sure you are better at cooking (50:12) Talking about the production work that goes into cooking videos, what angles, what cameras, etc. etc. (50:13) Stephen hates top down shots, or the “Tasty” model, with hands on pans. Why he has his infamous “Mouth Cam” instead. (52:07) Eliminating the friction to creating videos (56:44) How Stephen sources his music for his videos (57:53) I was compensating for my lack of energy with the music that I was using (59:04) Sacrificing ad revenue just to use a song, that's how important music is to the cut for Stephen (01:01:39) How do you take the time to interact with your audience? (01:09:10) Story behind why Stephen's IG handle is the @FoodFreakk and not "not another cooking show" (01:11:18) Should Stephen start a cooking podcast? (01:14:21) “Getting 70k subscribers in two months may have screwed me” DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This help support the channel and allows us to continue to make videos like this. Thank you for the support!
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Working with the network to produce food-related content for the program

VIDEO SPONSOR

PACKAGES

Not Another Cooking Show is seeking brands who understand what this show is about. Brands who understand the nature of the new media landscape and would like to attach themselves to a hard working, dedicated creator working on making this cooking show the best there is and inspire people to cook like they never have before. There are a number of ways we could work together. Below is just a basic rundown of what it might cost to activate a brand integration on the show. I would love to chat in more detail about the possibilities. 

One-off sponsorship — $7000

For delivery of multiple pieces of content, both photo, and video, distributed over the course of 2 days to a total of over 130,000 followers. (Rates subject to negotiation for long term sponsorships.)

 

Day 1: Teaser Day

  • 1 Teaser Photo on Instagram Timeline

  • 1 Teaser Instagram Story

  • 1 Teaser Photo on the Youtube Community Post

  • 1 Teaser Photo on Facebook Timeline

Day 2: RELEASE Day

  • 1 Youtube Video Long Form

  • 1 Instagram 30 sec - 1 min video ad for the Youtube Video

  • 3-5 Instagram Stories

  • 1 Facebook Video Long Form

Rates represent a "packaged deal". If interested in only one

platform then rates are subject to negotiation.

CONTACT

STEPHEN CUSATO

NOTANOTHERCOOKINGSHOW@GMAIL.COM

YOUTUBE.COM/NOTANOTHERCOOKINGSHOW

@THEFOODFREAKK

FACEBOOK.COM/NOTANOTHERCOOKINGSHOW

NOTANOTHERCOOKINGSHOW.TV

PATREON.COM/NOTANOTHERCOOKINGSHOW

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